Amazon to Enter the Crypto NFT Market with Gaming Initiative- Check out the story here

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Amazon reportedly aims to dabble into NFTs and Web3 gaming with an upcoming initiative related to digital assets.

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The world’s largest retailer is planning to launch a digital assets enterprise focused on non-fungible tokens and Web3 gaming this spring, Blockworks reported Thursday, citing four anonymous sources familiar with Amazon's intentions.

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Per the report, Amazon’s initiative is in the relatively early stages of development and the firm is expecting to make an official announcement in April.

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Furthermore, the e-commerce giant has more than a dozen partners lined up for the project, including layer-1 blockchains, blockchain-based gaming startups and developers, and digital asset exchanges.

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They have also allegedly planned to conduct an NFT drop with an artist.

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It is worth noting that Amazon has been posting roles for developers and engineers in the Web3 realm since 2021.

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In April last year, Amazon CEO Andy Jassy told CNBC that he is optimistic about the future of cryptocurrencies and NFTs.

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Aside from Amazon, a number of other major mainstream companies have also announced plans to expand both into NFTs and other cryptocurrencies over the past year.

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