However, pre-launch concern quickly evolved into a 1,800-NFT pileup this week when Porsche’s pricey NFT drop fell well short of selling out, forcing the brand to announce plans to shift gears and cut the supply.
Porsche’s project focused on the German automaker’s iconic 911 sports car, with a planned drop of 7,500 Ethereum NFTs that would celebrate the vehicle and allow holders access to events and exclusive merchandise.
But buzz around the project took a hard negative turn last Friday when Porsche announced that it would sell the NFTs for 0.911 ETH apiece, or about $1,475 as of this writing.