- Samsung’s Galaxy AI is not merely a marketing gimmick; it represents a leap into the future of mobile technology with on-device AI processing.
- The introduction of the Galaxy S24 series represents a significant departure from the camera-centric focus that has traditionally dominated Samsung’s flagship launches.
- On-device AI processing opens up possibilities for real-time interactions, enhanced creativity, and improved accessibility.
In a tech landscape dominated by incremental changes, Samsung’s recent unveiling of the Galaxy S24 series has managed to break away from the mould, placing a significant bet on artificial intelligence under the banner of Galaxy AI. While the design of the S24 lineup remains essentially unchanged for the third consecutive year, the infusion of advanced AI capabilities takes centre stage, promising to redefine the smartphone experience.
The Stagnation of Phone Design
It’s not just Samsung facing a lack of design evolution; Apple, Samsung’s perennial rival, has also refrained from making significant design alterations to its iPhone series over the past three years. This deviation from the norm hints at a broader trend in the smartphone industry—a potential plateau in design innovation. The question arises: Is phone design dying?
The answer might be affirmative, as manufacturers focus on internal improvements and technological advancements rather than external aesthetics. The Galaxy S24 series, in particular, strongly emphasizes Galaxy AI, a suite of features that revolutionize communication, productivity, creativity, and accessibility.
The Samsung Galaxy S24 lineup
The Galaxy S24 serves as the base model, featuring a 6.2-inch display and offering a choice of four standard colours: Onyx Black, Marble Grey, Cobalt Violet, and Amber Yellow. In addition to these options, Samsung exclusively provides three more colours—Jade Green, Sapphire Blue, and Sandstone Orange—available only through the company’s website.
Moving up the lineup, the Galaxy S24+ boasts a larger 6.7-inch display and mirrors the standard colour choices of its counterpart, the S24. It also shares the three exclusive colours—Jade Green, Sapphire Blue, and Sandstone Orange—exclusively accessible on Samsung’s website.
At the pinnacle of the series, the Galaxy S24 Ultra stands out with its expansive 6.8-inch display and distinctive titanium frame. This top-of-the-line model offers a selection of four “titanium” colours: Titanium Black, Titanium Gray, Titanium Violet, and Titanium Yellow. For those seeking exclusivity, Samsung provides an additional trio of “titanium” colours—Titanium Green, Titanium Blue, and Titanium Orange—available exclusively through the company’s website.
Unveiling Galaxy AI Features
Samsung’s Galaxy AI is not merely a marketing gimmick; it represents a leap into the future of mobile technology with on-device AI processing. The company claims that approximately 50% of AI tasks will be processed directly on the phone, promising faster response times and increased reliability.
Live Translate offers real-time translation for voice calls and text conversations in 13 languages and 17 dialects. This resembles Spotify’s translation announcement for podcasters while maintaining the voices. Live translation takes this further and is particularly impressive as it is processed on the device. The second end of the call doesn’t need a Galaxy S24 series device for this to work.
Call Screen allows Google Assistant to filter out robocalls and scammers, handling calls on the user’s behalf.
Bixby Text Call Converts voice calls to text and vice versa, enabling hands-free communication in noisy environments.
These communication features showcase a commitment to breaking language barriers and enhancing the user experience. Notably, Live Translate sets a new standard for language translation in real-time, reminiscent of Spotify’s AI translation for podcasts.
Object Eraser Removes unwanted objects from photos with remarkable accuracy.
Background Eraser Seamlessly changes photo backgrounds for creative results.
AI Photo Remaster Enhances photo quality by upscaling resolution, improving lighting, and reducing noise.
Text Summarization Extracts key points from webpages and articles for quick reading.
Smart Search provides Contextually relevant search results based on on-screen content.
These productivity features showcase the phone’s ability to assist users in their daily tasks, from creating visually stunning photos to quickly summarizing information for efficient consumption.
Generative Edit Fills in missing parts of photos or expands the canvas creatively.
Pro-Video Mode brings AI-powered enhancements for superior video recording.
AI Music Remaster Improves audio quality, removes background noise, and adjusts instruments in music recordings.
These features highlight the phone’s capabilities not just for productivity but also for unleashing creative potential. The Generative Edit and Pro-Video Mode, in particular, exemplify how AI can be a powerful tool for artistic expression.
Live Transcribe brings Real-time transcription for people with hearing impairments.
Vision Booster enables High-contrast mode and edge detection for improved visibility for those with low vision.
These accessibility features underscore Samsung’s commitment to inclusivity, ensuring that the Galaxy S24 series caters to diverse users.
Samsung AI Assistant Bixby offers AI-powered features like voice commands, routines, and reminders.
Bixby Vision Identifies objects, translates text, scans documents, and shops visually using the phone’s camera.
Game BoosterAI optimizes game performance for smoother gameplay.
These additional features round out the Galaxy AI suite, making the S24 series a comprehensive and intelligent device.
Change in the Air: AI Dominance
The introduction of the Galaxy S24 series represents a significant departure from the camera-centric focus that has traditionally dominated Samsung’s flagship launches. Instead, the spotlight is firmly on AI, marking a pivotal moment in the evolution of mobile technology.
What sets the S24 series apart is its on-device AI processing. Unlike most AI functionalities that rely on cloud-based systems, having AI capabilities directly on the phone makes processes faster, more cost-effective, and more reliable. Could this shift signify the future of mobile technology?
The Future of Mobile Technology
The Galaxy S24 series hints at a future where smartphones become not just communication devices or cameras but intelligent companions that anticipate and fulfil our needs. On-device AI processing opens up possibilities for real-time interactions, enhanced creativity, and improved accessibility.
The decision to focus on AI rather than design alterations could indicate a broader industry trend. As technology matures, the emphasis may shift from external aesthetics to internal capabilities that enhance user experiences. Samsung’s bold move with the Galaxy S24 series could pave the way for a new era in mobile technology—one where intelligence takes precedence over appearance.
In conclusion, the Galaxy S24 series represents a pivotal moment in the smartphone industry, challenging the status quo by betting big on AI. As camera features do not dominate the first flagship launch, Samsung sets the stage for a future where on-device AI processing becomes the norm.
Whether this shift signifies the beginning of the end for traditional phone design or the dawn of a new era in mobile technology remains to be seen. One thing is sure: Samsung’s Galaxy AI has set a new standard for what we can expect from our smartphones, pushing the boundaries of innovation and redefining our relationship with technology.