• Imaginary Ones and Animoca Brands will strengthen mobile gaming, digital entertainment tokenomics, and go-to-market strategy.

• Animoca Brands’ investment in Imaginary accelerates development goals and aids in creating the BUBBLE airdrop campaign.

• Imaginary Ones and Imaginary Rides NFT owners will receive the native BUBBLE coin through an NFT airdrop. 

Singapore-based NFT project Imaginary Ones and Web3 venture capital firm Animoca Brands have partnered. This calculated partnership will strengthen imaginative tokenomics and go-to-market strategy, a significant advancement in the digital entertainment and mobile gaming industries.

Brands Animoca collaborates with NFT Project Imaginary Ones to improve tokenomics.

A press release distributed to Crypto.news states that the NFT project intends to improve its utility, coin creation, and entire ecosystem with the help of Animoca Brands. This partnership seeks to close the gap between conventional digital entertainment and the developing Web3 gaming space.

Co-founder of Imaginary Clement Chia said, “Animoca Brands’ support will fast-track our plans in the three areas of utility, coins, and development, which will help to unify the Web2 and Web3 worlds and build on our promise that if you can imagine it, we can build it.”

In addition, as part of this collaboration, Imaginary is organising an NFT airdrop campaign for owners of Imaginary Ones and Imaginary Rides NFTs. The project’s native token, BUBBLE coin, will be distributed via airdrop and is expected to debut in Q1 of 2024. With this action, its tokenomics should improve, and its community should gain more.

Building the Imaginary World Ecosystem

At first, founded as an intellectual property business, Imaginary changed its name to Web3 Entertainment. In April 2022, the project’s initial genesis NFT collection—which included 8,888 Ethereum bubble characters—went out of stock in under four minutes.

Since then, Imaginary Ones has expanded its ecosystem and released Bubble Rider and Bubble Rangers, two Web3 games. Bubble Rangers is a free-to-play (F2P) endless runner game for mobile gamers. Bubble Rider is connected to the NFT collection Imaginary Rides and is scheduled to appear on mobile platforms soon.

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Imaginary Ones has advanced significantly in digital entertainment through alliances with significant market players. In 2023, it became the first Asian NFT project to work with a global fashion brand, Hugo Boss. Through this collaboration, Imaginary has increased its market presence and credibility by helping to close the gap between the Web2 and Web3 businesses.

Making use of the experience of Animoca Brands

This collaboration was announced on February 29, 2024, after Animoca Brands invested in Imaginaryon.

The amount spent is unknown, but having this financial support has allowed Imaginary to move more quickly towards its development goals. “Imaginary Ones has built a robust ecosystem, and its collaborations with industry giants such as Hugo Boss and Samsung reflect the company’s visionary approach to helping bridge the gap between the Web2 and Web3 industries,” said Yat Siu, co-founder and executive chairman of Animoca Brands.

Animoca Brands will play a key role in creating the upcoming BUBBLE airdrop campaign and providing guidance on the larger go-to-market plan.

By cooperating, Imaginary hopes to maximise its market potential and guarantee a smooth introduction of the BUBBLE token into the Imaginary World metaverse. The metaverse will progressively provide toys, goods, mini-games, and other entertainment to enhance the user experience.

Apart from Animoca Brands, P2 Ventures (formerly Polygon Ventures), Cypher Capital, Portal, and Immutable are well-known companies that have backed Imaginary. This substantial support confirms the project’s promise and the increasing interest in its novel approach to Web3 gaming and digital entertainment.

Outlook and Market Effects

The NFT and gaming industries are about to change because of Animoca Brands and Imaginary. Imaginary Ones is well positioned to significantly improve its ecosystem by combining Animoca’s tokenomics and market strategy knowledge. The community will have new chances for digital ownership and involvement with the impending BUBBLE coin launch and the planned airdrop campaign.

Co-founder Clement Chia highlighted the significance of this collaboration, saying, “Our Web3 entertainment roadmap brings together gaming, merchandise, and content in the Imaginary World.”

With Animoca Brands, we can accelerate our ambitions in the three domains of utility, currency, and development, strengthening our commitment that if you can dream it, we can build it and help unite the Web2 and Web3 worlds.

“We’re thrilled to follow our investment in Imaginary with a partnership to help optimise its market capabilities,” said Yat Siu, co-founder and chairman of Animoca Brands. With its partnerships with industry titans like Hugo Boss and Samsung, Imaginary has established a robust ecosystem that reflects the company’s innovative approach to closing the gap between the Web2 and Web3 industries.

Finally, the alliance is a momentous occasion in developing Web3 gaming and digital entertainment.

Utilising Animoca’s resources and knowledge, Imaginary is in a solid position to improve its tokenomics, grow its ecosystem, and provide a single digital experience that unites the Web2 and Web3 domains. As the initiative develops, it should raise the bar for digital ownership and NFT integration in mobile entertainment and gaming.

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