Yuga Labs offloads 2 NFT games amid effort to ‘unshackle’ BAYC team

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  • Yuga Labs, the creator of Bored Ape Yacht Club (BAYC), sells the IP rights of two NFT games, HV-MTL and Legends of the Mara, to Faraway.
  • The decision aims to streamline operations and allow the BAYC team greater freedom to execute their vision within the Yuga Labs ecosystem.
  • Yuga Labs’ partnership with Faraway exemplifies collaboration in the NFT gaming space, aiming to expand boundaries and drive innovation.

Yuga Labs, the firm behind the iconic NFT collection Bored Ape Yacht Club (BAYC), has made significant moves to refocus its efforts by offloading the intellectual property rights of two of its games to Web3 gaming firm Faraway.

Unshackling the Bored Ape Yacht Club Team: Yuga Labs Offloads IP of 2 NFT Games

In a strategic move aimed at streamlining its operations, the Labs has sold the intellectual property (IP) for two of its games, HV-MTL and Legends of the Mara, to Faraway. This decision aligns with Yuga Labs‘ stated objective to refocus the organization and allow its team more freedom to execute its vision.

The announcement, made on April 17 through a post to Xemphasized the Labs’ commitment to ensuring continuity for its games under Faraway’s stewardship. Spencer Tucker, Yuga Labs’ chief gaming officer, is set to join Faraway as the new chief product officer, facilitating a seamless transition for the games’ development.

HV-MTL, one of the games in question, is a non-fungible token (NFT)-oriented “mech” game where players manage and level up their NFTs within immersive local environments. On the other hand, Legends of the Mara is an adventure game intricately woven into the Otherside metaverse, which debuted on April 30, 2022.

The collaboration between the Labs and Faraway is not new. Faraway has previously developed a Mutant Ape Yacht Club-themed game called Serum City, indicating a history of fruitful partnership between the two entities.

Yuga Labs is a blockchain technology company that develops digital collectables and NFTs and specializes in cryptocurrency and digital media.[Photo/Media]
Yuga Labs decision to relinquish its gaming IP underscores a broader initiative to “unshackle” its team, as articulated by co-founder Greg Solano upon his return as CEO in February. Solano emphasized the importance of granting the BAYC team at Yuga Labs greater autonomy and agility to pursue their vision.

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The announcement comes amidst a challenging period for the NFT market, with flagship collections like Bored Ape Yacht Club experiencing significant downturns. The floor price of the BAYC collection has plummeted by 92% from its all-time high of 153.7 ETH, underscoring the broader market volatility.

Earlier this year, the Labs faced backlash from NFT holders and community members following its decision to acquire the controversial Moonbirds collection and enlist its creator, Kevin Rose, as an adviser. This move sparked outrage and raised questions within the NFT community.

As the NFT gaming landscape continues to evolve, the Labs’ decision to offload the IP of HV-MTL and Legends of the Mara signals a strategic pivot towards adaptability and innovation. By entrusting these games to Faraway, Yuga Labs not only streamlines its operations but also fosters collaboration and cross-pollination within the Web3 gaming ecosystem.

Collaboration has long been a cornerstone of success in the NFT space, with projects often leveraging each other’s strengths to drive collective growth and innovation. Yuga Labs’ partnership with Faraway exemplifies this collaborative spirit, as both entities work together to expand the boundaries of NFT gaming and push the envelope of creativity.

The transfer of IP rights from the Labs to Faraway opens up new possibilities for the future development of HV-MTL and Legends of the Mara. With Faraway at the helm, these games have the opportunity to flourish under fresh creative direction while still retaining the essence of their original vision.

The dynamic nature of the NFT gaming space encourages experimentation and innovation, with developers constantly pushing the boundaries of what is possible. By embracing this spirit of innovation, the Labs and Faraway pave the way for new gaming experiences that captivate and inspire players in the Web3 era.

While the NFT market has faced its fair share of challenges, including volatility and regulatory scrutiny, it continues to show resilience and adaptability. The Labs’ strategic realignment reflects a proactive approach to navigating these challenges and positioning itself for long-term success in the ever-changing landscape of NFT gaming.

At its core, the NFT gaming revolution is driven by a shared vision of empowerment, where creators and players alike have the opportunity to shape the future of gaming. By offloading the IP of its games to Faraway, the Labs reinforces its commitment to empowering creators to unleash their creativity and build immersive worlds that captivate and engage audiences worldwide.

As Yuga Labs and Faraway chart a course for the future, they do so with optimism and determination. With a shared passion for innovation and a relentless pursuit of excellence, these two entities will shape the future of NFT gaming and redefine the way we play, create, and interact in the digital world.

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In conclusion, the Labs’ strategic decision to offload the IP of its two games reflects a concerted effort to refocus its efforts and empower its team within the Bored Ape Yacht Club ecosystem. As the NFT market navigates challenges and uncertainties, the Labs remain committed to driving innovation and fostering a vibrant community within the Web3 gaming space.


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